An initial citrus note goes earthy, like a an American IPA. Spicy dry down, with a hint of dirty hippies and spice chest, without the full on medicinal feeling of some oudh based perfumes.
As a fragrance aimed at both men and women, I think it tends towards masculine, dressed up for a night out in expensive casual wear. I’m picturing someone with smartly groomed stubble, rather than clean cut. I’m not sure if it steps into sleazy, as I’m not sure if I’m describing Robin Thicke.